Chapter 771: Double Eleven Special Event
In the experience store, Chen Mo and Li Jingsi had just stepped out of the VR gaming pods.
“Playing in the Immortal Realm today wasn’t much fun. Qin An didn’t seem to be online today,” Li Jingsi said, feeling a bit unsatisfied.
Since the official launch of the Immortal Realm, more and more top-tier players from the national server had gained access, making it increasingly enjoyable. Micro-aimbot users, artificial intelligence, and true experts were all mixed together in the Immortal Realm, turning the game into a true battle of the gods.
Whenever Chen Mo and Li Jingsi had nothing to do, they would jump in for some duo matches, taking the opportunity to bully professional players and micro-aimbot users, adding some excitement to their otherwise mundane lives. However, there weren’t many players who could actually compete with them. When Qin An wasn’t online, their gaming experience took a nosedive.
“Hey, it’s almost Double Eleven,” Li Jingsi said, glancing at the date casually.
Chen Mo didn’t pay much attention. “Are you celebrating Double Eleven? Just buy whatever you want. Why wait for Double Eleven?”
Li Jingsi shook her head. “No, it’s about the ‘Warm Wardrobe’ needing to arrange some activities. All the other e-commerce platforms are offering discounts. Shouldn’t ‘Warm Wardrobe’ show some love too?”
“Oh, right, that’s true.” Chen Mo had overlooked that himself.
In this parallel world, Double Eleven also existed. This day, derived from Singles’ Day, had become a carnival for online e-commerce, and the “everything half-price” strategy was deeply ingrained in people’s minds.
Chen Mo hadn’t participated in such things before. After all, as a game developer, he didn’t really mix with online e-commerce. Before his platform had grown, there weren’t many games on the Thunder Game Platform, and players didn’t care much about it either.
But this year was different. On one hand, there were more and more large-scale VR games on the Thunder Game Platform. On the other hand, there was now a real-world clothing brand, “Warm Wardrobe,” linked to the game. If “Warm Wardrobe” offered discounts, it wouldn’t feel right for the Thunder Game Platform to do nothing.
“Alright, it’s just discounts. I’m good at losing money,” Chen Mo said. “I’ll go arrange things now.”
……
There were only a few days left until Double Eleven, but Chen Mo wasn’t in a hurry. The main part of the “Double Eleven Event” had actually already been in the works for a while.
Originally, this content wasn’t prepared for Double Eleven. It was being developed as derivative content for *Seaside Mansion*. But since the timing lined up, it could just as well launch alongside Double Eleven.
This Double Eleven, Chen Mo planned to give all players a huge surprise.
First up was the usual money-losing activity.
Yeah, game discounts. Nothing special to say. Other e-commerce platforms were offering half-price deals, so Sarenth’s games would also be half-price.
Not only would Chen Mo’s own games be half-price, but all games by other designers on the Thunder Game Platform would be half-price too.
Not just games, but also clothes from “Warm Wardrobe” and all in-game purchases (like skins in *League of Legends* and *Honor of Kings*) would be half-price.
If it’s half-price, then everything is half-price. That’s just how Sarenth rolls.
Thinking about it, he was practically going bankrupt. But then again, Sarenth was a professional philanthropist—this was all basic stuff.
Of course, considering that many players had just spent a lot of money on the *Uncharted* DLC and *The Last of Us*, which together cost nearly five thousand yuan, and now the price would be slashed in half overnight, they had to take those players’ feelings into account.
Shopping was like that—most of the time, if you bought something at a higher price, you just had to accept the loss. But as a conscientious businessman, Sarenth still wanted to ensure players had a good spending experience.
Otherwise, players would hesitate to spend money in the future. They’d wait for discounts instead of buying new games at launch, and that wouldn’t work.
So, for those players, some special measures were needed.
But refunds were out of the question. Refunds were never happening. The only way to keep things going was through clever monetization.
The solution was to tally up all the consumption records of players on the Thunder Game Platform for the year, take half of the total amount, and return it as universal platform token points (basically like Battle.net points—usable only on the Thunder Game Platform, not withdrawable).
At the same time, based on players’ annual consumption records, there would be a “discount on top of discount” event.
On Double Eleven day, in addition to everything being 50% off, players would receive an additional discount based on their consumption records on the Thunder Game Platform for the year. The discount would vary depending on the spending tier.
For example, if a player spent 50,000 yuan on the Thunder Game Platform over the year, they would get an additional 30% off on top of the base 50% discount.
There were four spending tiers: 5,000, 10,000, 50,000, and 100,000 yuan, with corresponding discounts of 10% off, 20% off, 30% off, and 50% off.
In other words, if a player spent 100,000 yuan on the Thunder Game Platform this year, on Double Eleven day, the original 1,880 yuan *The Last of Us* would only cost 470 yuan.
As for those skins priced at one or two hundred yuan, they would drop to just twenty or thirty yuan.
Calculating it this way, players who had already bought games at full price on the Thunder Game Platform actually came out ahead. The extra money they spent was returned as token points, and they also accumulated spending amounts for additional discounts.
Thinking about this, Chen Mo felt his heart bleed. What a loss!
But making games was all about self-sacrifice for others.
This year’s Double Eleven event could serve as a test to see player feedback and figure out how much money would be lost. If it worked well, this routine could be fixed and repeated every year.
In addition, there was a big gift pack—the previously planned update content for *Seaside Mansion*.
It was an entire city: Stormwind City.
Speaking of which, Chen Mo had introduced the Azeroth universe several years ago, but the development of *World of Warcraft* hadn’t yet been put on the agenda.
In truth, if he just wanted to recreate the *World of Warcraft* from his past life, it wouldn’t be difficult for Chen Mo at all. But given the current level of the gaming industry, such a work would struggle to meet players’ expectations. It would still be popular, but it wouldn’t become a global phenomenon.
After all, in his past life, *World of Warcraft* had inevitably faded as MMORPGs declined, losing its former glory.
Clearly, Chen Mo couldn’t accept *World of Warcraft* being released to lukewarm reception. He wanted it to be a true masterpiece, a great game ahead of its time. So, he had long-term plans for *World of Warcraft*.
But plans were plans. That didn’t mean nothing could be done now.
This time, Chen Mo intended to take Stormwind City out on its own to give players a surprise. Otherwise, players kept asking when Azeroth would be made, and it was getting a bit awkward.