Chapter 747: Selling Games to People Who Don’t Play Games
The real-world Nuan Nuan Wardrobe quickly became a hit, because many players discovered after trying to buy from it that the brand’s clothing quality was very high, and the cuts were really nice too!
After all, this brand was designed by top-tier domestic designers, and all the materials used were the best quality, basically on par with well-known international clothing brands in terms of quality.
However, in terms of pricing, Nuan Nuan Wardrobe’s prices were very affordable. Anyone who could afford a game pod had a relatively high consumption level and quality of life, and they were surprised to find that Nuan Nuan Wardrobe not only had good quality but also had a price advantage!
Actually, the reason for the low prices was simple: Nuan Nuan Wardrobe didn’t need to spend any money on promotion at all.
Chen Mo had always emphasized not spending money on advertising—no form of advertising was necessary.
For some internationally renowned clothing brands, the monthly cost just for advertising could reach several million, not to mention expenses for TV commercials, physical store overhead, and so on.
These costs would ultimately be passed on to consumers, so these famous clothing brands had a markup on their clothes.
But Nuan Nuan Wardrobe had none of these expenses. No physical stores, no need to hire sales staff, and no advertising costs at all. This brought the costs down significantly.
However, not using traditional advertising didn’t mean the brand went unnoticed.
After players discovered that Nuan Nuan Wardrobe’s clothes were such good value for money, the news spread quickly. After all, food, clothing, shelter, and transportation are fundamental human needs, and players were no exception.
Soon, many items on Nuan Nuan Wardrobe were sold out, and some were completely out of stock!
Li Jingshu and Li Jingsi’s cousin were also shocked. This was way too fast, wasn’t it?
Chen Mo had told them earlier to stock up more, and they were worried about unsold inventory tying up cash flow. Now, looking at the situation, it was clear they had been way too conservative!
What kind of advertising could achieve this effect?
Even if they spent a fortune on TV commercials, it would take a long time for players to go from learning about, accepting, and finally embracing a new clothing brand.
But Nuan Nuan Wardrobe had taken a completely different path.
Nuan Nuan Wardrobe benefited from Thunder Game’s massive player base and Chen Mo’s reputation among his fans. From the moment the brand name appeared, it was linked to the popular game *Seaside Mansion* and Nuan Nuan, so it spread incredibly fast.
At the same time, because the clothes were of excellent quality and the designs were outstanding, the brand quickly built a good reputation among buyers.
Once the concept of Nuan Nuan Wardrobe being high quality and affordable took root in many people’s minds, the brand was essentially established.
Moreover, compared to other clothing brands, Nuan Nuan Wardrobe had a natural huge advantage: you could try things on!
Players could try on their favorite clothes in *Seaside Mansion*. If they didn’t fit, they could switch to something else. If they fit, they could buy them directly.
Plus, the system would automatically help you choose the right size. No need to run to a physical store, and no need to agonize over what size to wear like in traditional shopping.
And because the try-on accuracy was very high, buyers rarely encountered situations where the clothes didn’t match the product photos. The clothes they bought basically met their expectations.
As a result, negative reviews for the clothes decreased.
So, after players discovered Nuan Nuan Wardrobe, the brand exploded in popularity along with Nuan Nuan. Many players who didn’t even need new clothes couldn’t wait to get into their game pods to experience this brand-new way of shopping!
However, many players had questions: Was Nuan Nuan Wardrobe actually related to the official company?
If it wasn’t related, then how did the real-world clothes come out right when the game launched? There had to be inside information.
If it was related, Chen Mo had never admitted it.
Many people asked on forums and Weibo: What exactly was the relationship between Thunder Game and Nuan Nuan Wardrobe? Was this some kind of in-game collaboration?
In reality, regardless of the relationship, most people were still buying the clothes anyway. They were only asking to confirm.
Soon, Chen Mo officially announced that Nuan Nuan Wardrobe was a clothing brand under Thunder Interactive Entertainment. All the clothes were independently designed, and players could buy with confidence.
Furthermore, all the clothes in the real-world Nuan Nuan Wardrobe were made from the best materials, with top-tier craftsmanship. If there were any quality issues, the official company would handle them properly, and there would be absolutely no cheating of consumers.
Additionally, the official company announced a collaboration with Nuan Nuan Wardrobe: any player who purchased the corresponding clothing in the game using pink diamonds would receive an equivalent discount when buying the same item in real life!
In other words, if a player spent 260 pink diamonds on a little dress in the game, equivalent to 26 soft coins, then when buying that dress in real life, they could directly deduct 26 coins.
Of course, clothes bought with gold coins wouldn’t qualify for this discount. Serent was already losing enough.
As soon as this news was released, players were all shocked.
Was Serent going bankrupt or something?
Wasn’t this a huge loss?!
Obviously, the Nuan Nuan dress-up in *Seaside Mansion* and the real-world Nuan Nuan Wardrobe were linked in a virtual-to-real collaboration, something that had never been done before.
In the past, collaborations between games and reality were often conceptual, like selling themed T-shirts. But this collaboration was a high degree of unity between the virtual and the real.
Players could try on real clothes in the game.
They could buy clothes they liked in the game in real life.
And the equivalent discount was an unprecedented game-changer, pushing all players’ shopping desires to a peak!
In previous games, all purchases were for virtual data. A big spender might drop a hundred thousand on a sword, but they could only show off in the game; they couldn’t bring it into reality.
But now, when players bought virtual clothes in *Seaside Mansion*, they got an equivalent discount on the same real-world clothes. Wasn’t that basically getting the virtual clothes for free?!
For example, if a little dress cost 299 in reality and 99 pink diamonds in the game, equivalent to 9.9 coins. Buying the dress in the game meant knocking 9.9 coins off the real price. Wasn’t that like buying the real dress and getting the virtual one for free?
Calculated that way, the virtual dress cost nothing!
The brilliance of this move was that it tied together the shopping desires of three types of players.
For the same piece of clothing in the game, buying it meant you could dress up Nuan Nuan, wear it yourself, and get a discount on the real-world price!
Many players felt they were getting a great deal, a huge deal!
Moreover, the quality of Nuan Nuan Wardrobe’s clothes was already very high, and trying them on was convenient. Even without these discounts, many people would still buy them.
Besides, with Chen Mo and Thunder Interactive Entertainment’s reputation as a guarantee, no one was afraid of being scammed by Nuan Nuan Wardrobe. After all, the monk may run away, but the temple can’t. If anything was unsatisfactory, they could just go to Chen Mo!
Even many wealthy girls who didn’t play games much had heard about Nuan Nuan Wardrobe and were all asking how to try on clothes in the game pod.
After asking around, they found out that *Seaside Mansion* itself was free, but they needed to have spent at least 2888 on the Thunder Game platform...
Many girls said, but we don’t play games!
To this, Chen Mo very considerately replied: No problem. As long as you register for a Thunder Game pass and purchase the game as a gift for someone else, it will still generate a purchase record.
Many players were speechless. Selling games to people who don’t play games?! That was just... unprecedented!
Genius remembers this site's address in one second: