Chapter 563: The Flowerbed Gardener, Serent
"Mobile game?"
Everyone present was somewhat surprised, as Chen Mo hadn't released a mobile game in a long time.
Back when he made "I Am MT" and "Onmyoji," it was because Chen Mo lacked sufficient ability and funding at the time, so he created those games to monetize through microtransactions.
But as Chen Mo's designer level increased and his R&D budget grew more abundant, he had rarely made mobile games anymore, with his focus shifting entirely toward VR games.
The last mobile game released by Thunderbolt Interactive was "Rate the Land's Shores," which Chen Mo had completed entirely on his own.
Still, no one thought too much about it. After all, developing the prequel to "Dark Souls" this time wasn't a massive workload. With the foundation of "Dark Souls" already in place, creating a prequel mainly involved adding new scenes and storylines, while the overall framework could be reused.
Under these circumstances, pulling some people to develop a mobile game didn't seem like a big deal.
Chen Mo lightly tapped the keyboard twice, and the design concept draft for "King of Glory" appeared on the projector screen.
"This time, we're making a MOBA mobile game."
Chen Mo looked at Qian Kun: "You'll be fully in charge of this mobile game project. Since you've been handling 'League of Legends,' you have plenty of experience. This game uses 'League of Legends' as a template, with only minor tweaks. It should be no challenge for you."
"Huh?" Qian Kun was taken aback. "Then why don't we just make a mobile version of 'League of Legends'?"
"Yeah," Su Jinyu also looked puzzled. "Even if we can't use 'League of Legends' characters, we could use other characters. We could include all the famous heroes from 'Warcraft' and 'Diablo.'"
Chen Mo squinted: "You two have been with me this long, and you still haven't improved at all?"
"Huh?" The two stared at each other in confusion.
Chen Mo tapped the projector screen: "Alright, it's little lecture time now. Let me ask you, what's the first element when writing a game design concept draft?"
Qian Kun scratched the back of his head: "Hmm... analyze the design intent."
Chen Mo nodded: "Correct. Before writing any game design draft, the first step is to analyze the target audience for this game, and then analyze the design intent."
"Look at who I've written as the target audience here."
Qian Kun was dumbfounded: "Uh, elementary school students..."
No one had really noticed before, but upon closer inspection, Chen Mo had clearly written on the game's target audience: elementary school students, female gamers, and related derivative audiences...
Obviously, this game was completely different in positioning from "League of Legends." The target audience for "League of Legends" was young players aged 16 to 26, mainly high school and college students.
But the target audience for "King of Glory" was... elementary school students, female gamers, and casual players with poor skills.
Everyone was a bit stunned. A game targeting elementary school students as its primary audience? That was a first.
Chen Mo said: "Indeed, those IPs hold significant weight in the minds of young people. But if the target is elementary school students, how many of them do you think have played 'Warcraft'? How many like 'Diablo'?"
Qian Kun pondered: "Uh, that's actually true..."
Chen Mo continued: "'King of Glory' and 'League of Legends' are not positioned the same way. Otherwise, wouldn't I be undermining my own game? Obviously, I want those young people to keep playing 'League of Legends.' The mission of 'King of Glory' is to further expand MOBA games into those more marginal player groups."
"Elementary school students, female gamers, and casual players—these are mainly light gamers who find 'League of Legends' too tiring, too time-consuming, and not convenient enough. 'King of Glory's' primary target audience is these people."
"And most of these people weren't loyal players of Thunderbolt Games before. Thunderbolt Games does have many great IPs, but they don't hold much advantage among these groups."
"Think from an elementary school student's perspective. How many of them know who the Lich King is? How many have actually played our VR games?"
"Maybe for elementary school students, the only IP with some influence is 'League of Legends.' But as I said, I don't want this game to conflict with 'League of Legends' positioning. If 'League of Legends' had a mobile version, what if it cannibalizes the PC version?"
"These players need a clearer, more relatable cultural image. Characters from traditional culture are easier for them to remember and accept. After all, by elementary school, many have already learned Li Bai's poems."
Qian Kun scratched his head: "Hmm... that makes sense, boss. I understand your intent, but can elementary school students really support this game? Their time and spending power are probably quite weak..."
Su Jinyu raised her hand: "Another issue, boss. For underage players, the Game Committee has regulations limiting daily playtime. That could also have some impact, right?"
Chen Mo chuckled: "Of course. Even if the Game Committee had no regulations, I would still limit elementary school students' playtime. After all, they are the flowers of the motherland—they need to be well cared for!"
Everyone present was shocked. Oh my god, did the boss really say that?
Well cared for the flowers of the motherland?
Why did Chen Mo's smile seem a bit off when he said that?
Or was he going to earn a new title: the Flowerbed Gardener, Serent?
Chen Mo continued: "Also, why don't I use other IPs? It's so that today's students can learn about our traditional culture."
"To be honest, I have many good IPs, but most are Western fantasy themes. First, elementary school students aren't interested in them. Second, they don't help promote traditional culture."
Su Jinyu looked pained: "Boss, I haven't read much, so don't fool me. You've clearly changed the backstories of many heroes here. Look at what you've written in this concept draft—it's a heavily modified continent. These heroes only share names and traits; they're not the historical figures at all!"
Chen Mo chuckled: "Of course. Strictly reproducing historical figures would be so boring that no one would play. To combine real historical figures with game mechanics, some modifications are necessary. But don't worry, I've already prepared for this."
Chen Mo lightly tapped the keyboard twice: "That's right, this system. I call it 'Love Blue Cat, Learn Blue Cat'... no, no, it's 'Love Knowledge, Learn Knowledge, I Have the Pose, I'm Proud System.'"
Qian Kun was astonished: "Oh my god, is this system name really that long?"
Genius remembers this site's address in one second: