Chapter 304: Ruthless Promotion
In the experience store, Chen Mo was scrolling through Weibo, a smile occasionally flickering across his face.
Su Jinyu was a bit curious. "Store owner, what's so happy about?"
Chen Mo closed Weibo. "Fooling idiots makes people especially happy."
Su Jinyu: "???"
Chen Mo didn't explain further. He stood up and asked, "For the classmates staying in the capital for the New Year, have they all bought the train tickets for their parents?"
Su Jinyu nodded. "Mm, I just asked. They've all been bought."
"Good," Chen Mo said. "The work before, during, and after the New Year will be very busy. Give everyone a heads-up in advance. Once we get through this phase, it'll be fine."
Su Jinyu smiled. "Don't worry, store owner. After everyone got their year-end bonuses and overtime pay, their work enthusiasm is high."
Chen Mo felt relieved and walked toward the first floor of the experience store.
In previous years, Chen Mo would give his employees normal holidays for the Spring Festival and let them go home, but this year was a bit different.
*League of Legends* was in a critical promotion period. Chen Mo had corresponding promotion strategies for before, during, and after the New Year, and many schedules were being pushed forward. So, Chen Mo made a somewhat harsh decision: overtime work during the New Year.
However, there were compensations. Overtime was voluntary, and only about ten people from the entire staff were needed to stay.
These remaining employees could bring their parents or even relatives to the capital. The company would reimburse round-trip travel expenses and accommodation costs, arranging hotel stays uniformly.
Moreover, some employees were from the capital themselves, so it wasn't too bad.
With year-end bonuses just distributed and high overtime compensation for working, everyone's work enthusiasm was high. The list of people staying in the capital for the New Year was quickly finalized.
Chen Mo was still a bit uneasy, so he asked Su Jinyu and Lin Xiao to pay more attention to everyone, buy some small gifts, and promptly raise any needs.
For Chen Mo, the entire promotion plan was set, with one link after another, and there was no room for error.
As for fooling Jin Jieguang, that was just a side matter. Regardless of whether the Imperial Dynasty took the bait or not, it wouldn't affect Chen Mo's subsequent strategies.
...
In the experience store, the popularity of *League of Legends* had been rapidly rising over the past two days, showing a trend of sweeping through the entire PC experience area.
Occasionally, you could even see a few female players playing *League of Legends*, which was almost unimaginable in games like *Warcraft* or *Diablo*.
Although there were only less than 200 people playing back and forth, and many familiar IDs were almost memorized, since everyone was still in the stage of "rookies pecking at each other," they were all having a good time and making new friends.
This situation wouldn't last long. Once the initial version of *League of Legends* was fully polished, Chen Mo would put it on the Thunder Game Platform. Then, with various recommendation slots coming up, it would definitely attract a large number of players into the game, and the matchmaking system would be able to operate normally.
During this time, Chen Mo also chatted with many players and collected a lot of feedback.
The opinions were diverse, covering all kinds of types. Meaningless suggestions like "change the art style" or "change the theme" were automatically ignored by Chen Mo.
Overall, everyone was basically satisfied with this game. The main dissatisfaction was that they felt the game lacked depth.
Many people thought that heroes like Garen were just a combo of QWER skills. After playing seven or eight rounds, you could understand it completely. What was the point?
Actually, this was mainly because Chen Mo hadn't updated enough heroes yet and hadn't enabled ranked matches. Some simple heroes were indeed easy to pick up, but they also easily made players complacent. So, the game content needed to be enriched quickly.
Leaving these issues aside, everyone felt that *League of Legends* was a very good game. Although it seemed ordinary at first glance, it was quite addictive to play.
Of course, the evaluation wasn't too high, just at the level of "quite addictive."
Chen Mo had a rough idea. Next, it was time to start large-scale promotion.
...
On February 7th, nine days before the Spring Festival, *League of Legends* officially launched and went online on the Thunder Game Platform.
This time, Chen Mo used almost all the resources on the Thunder Game Platform to promote *League of Legends*, including the best recommendation slots, pop-up notifications, message alerts, and various other methods. The repeated message notifications even left players feeling a bit confused. What was going on? Was the system malfunctioning?
Currently, the Thunder Game Platform was already the third-largest game platform in the country, with around 17 million daily active users. This was a platform with significant influence.
Sending out pop-ups and notifications so frequently would definitely annoy many players, but Chen Mo didn't care. As long as he could boost the user base, what did it matter if players cursed him a bit?
However, it was impossible for all 17 million active users to convert into *League of Legends* players. Many of these users were mobile game players, coming from games like *Thunder Chess*, *Onmyoji*, and *Happy Match*. The promotion effect might not be that great.
But for Chen Mo, every single one counted. He basically wanted players all over the world to know that there was a game called *League of Legends*.
Just as players were lamenting why Chen Mo was so ruthlessly promoting a PC game, they soon discovered another shocking fact: Chen Mo had also used other promotion methods.
Things like buying video ads, subway ads, streamer promotions, and so on—there was no need to mention them. Any method other games used for promotion, Chen Mo used them all, and he spared no expense.
It was as if overnight, promotional materials for *League of Legends* could be seen everywhere on major websites. Even at bus stops and subway stations in big cities like the capital and Magic City, huge promotional posters for *League of Legends* could be seen.
In addition, there was also ruthless internet cafe promotion.
On the official forum, Chen Mo recruited over 2,000 promoters. These promoters were distributed across various cities, from prefecture-level cities to county-level cities, and even some remote counties had dedicated promoters.
The work of these promoters was very simple: find any PC internet cafe in their city, convince the owner to install *League of Legends* on all the cafe's computers and place it in the most prominent spot on the desktop, and organize special activities in the cafe to encourage players to play *League of Legends*.
For each internet cafe they completed, these promoters would receive some monetary rewards. If they were diligent in running errands, they could easily earn two to three thousand yuan in a few days.
For a situation where the average daily wage in some second-tier cities was 200 yuan, earning two to three thousand yuan in a few days was a very tempting job for some people.
Genius remembers this site's address in one second: